CRM Software, Contact Centre & Marketing Software

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Rise of the chief customer officer: Rob Brickle, Bsquared Consulting (May 2012)

Rob Brickle, managing director of customer-driven change consultancy Bsquared Consulting, is Evaluation Centre's resident expert on the CRM software, contact centre and marketing software market. This month he discusses the new role of the chief customer officer.

Three biggest CRM mistakes (and how to avoid them): Rob Brickle (April 2012)

Rob Brickle shares his experience of the worst customer management howlers.

"I know what my customers are thinking...": Rob Brickle (March 2012)

Rob Brickle tests how confident businesses can be about their CRM.

Showing your mettle: Rob Brickle (February 2012)

Rob Brickle explains how you can still keep growing customers in times of strife.

Not so minted: Rob Brickle (January 2012)

Rob Brickle wonders if there are lessons to be drawn from the Royal Mint losing a high-profile order.