| Expert View
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Does it matter if we get it wrong?: Rob Brickle, Bsquared Consulting(Jul/Aug 10)
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Rob Brickle, managing director of customer-driven change consultancy Bsquared Consulting, is Evaluation Centre's resident expert on the CRM software, contact centre and marketing software market. This month he discusses the continuing issue of failing CRM projects.
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Employee first, customer second?: Rob Brickle (June 2010)
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Rob Brickle wonders whether you have your CRM priorities right.
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Time to get back to the customer!: Rob Brickle (May 2010)
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Rob Brickle says that just because the recession is officially over, doesn't mean you can take it easy – the really hard work is about to begin.
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CRM's famous five: Rob Brickle (March/April 2010)
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Rob Brickle lists the top five things to do to make your business more customer focused.
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Customers! Who needs to keep them?: Rob Brickle (February 2010)
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Rob Brickle advises companies to focus on customer retention rather than just customer acquisition.
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What did you do after the recession?: Rob Brickle (January 2010)
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Rob Brickle says it’s time to plan your CRM future.
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