CRM Software, Contact Centre & Marketing Software
Rise of the chief customer officer
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You have a CEO, CFO and CIO – but a ‘CCO’? Well, why not assign the same importance to managing your customers as you do IT or accounts, asks Rob Brickle.
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Minefield that is social media
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Big Dot Media's Louise McGrath explains what every sales & marketing professional should know before entering the world of social media.
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All change
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Capgemini's Laurence Buchanan looks at the communications challenges confronting CRM professionals trying to keep up with the digital age.
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Top business issues: All about the customer
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Evaluation Centre's overview of the CRM software, contact centre software and marketing software market... Customer relationship management (CRM) needs to represent a business strategy that ultimately commits a business to being
driven by the customer and becoming a fully customer-centric organisation. Hence CRM technology becomes an enabler to
deliver profitable value to customers through the understanding and anticipation of their needs.
Success therefore depends, not on the software implementation, but on developing an holistic or overarching customer
strategy irrespective of any technology used – if a company is not customer orientated then all the technology in the world will
not change this. A company needs to provide the context, support, training and correct business environment for employees to
take full advantage of the information systems provided.
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How to guide
This Evaluation Centre provides information on CRM software, contact centre software and marketing software:
1. For up-to-date CRM, contact centre and marketing articles to help with your CRM software, contact centre software and marketing software project, go to ARTICLES.
2. For CRM software, contact centre software and marketing software vendor reports which have been independently audited and checked for accuracy, go to COMPARE VENDORS.
3. For further support with your CRM software, contact centre software and marketing software project, go to PROJECT HELP. The Evaluation Centre is here to help with all your CRM software, contact centre software and marketing software requirements.
4. As well as information on CRM software, contact centre software and marketing software, the Evaluation Centre provides information on 10 other areas. Go to MORE CENTRES for a full list. |
